Graced with the Skype presence of Hootsuite University Director Kristen Bailey (@6oz), our Social Business class learned from her the various uses this social media platform. Furthermore, we went over ways to not only attract customers but also measuring it.
Hootsuite is a social media-multitasker’s dream. With tools like geocode searching, Klout score measurement and list management, I saw first-hand how Hootsuite is more than just a multi-viewing network deck. One tool I found interesting was the ability to find local tweeters. Bailey used the example for the upcoming SXSW Festival. With so many #SXSW hashtags, it’s hard to narrow down the search to those relevant to a particular purpose. So, Bailey displayed a way to filter through the discussion and find people on the ground. Using the geocode tool, just copy your coordinates from Google Maps’ land marker and paste them into Hootsuite’s geocode. This is a good way to find people who are near you to find out what’s going on around you geographically. It also presents potential networking opportunities by tweeting those local to you to schedule meet-ups.
Google Search Terms. Two search tools I found most interesting came from Google and Hootsuite. A valuable way to find detailed measurements in by going to Google keyword tools and entering relevant search terms. This will display what people are looking for so that a brand can know what to include in their SEO and which content should be expanded or avoided.
Social Omnipresence. Professor and Author Michael Brito stressed the necessary capability to utilize each vertical with unique presence. “Do not recycle the same content,” Brito said. Instead of spamming with marketing messages, each vertical should contain one-to-one conversations that are appropriate for each social network. Likewise, his book Smart Business Social Business‘ fourth chapters notes the importance of having multiple people hold leverage to each vertical as a mechanism to accomplish social omnipresence.