Dr. Brainlove, dubbed “The Most Burning Man Thing Ever,” is a school bus-size brain that changes color based on neurological activity. For Playa revelers, it was a source of wonder. For Misfit Wearable senior engineer Rachel Kalmar, it was research.
Misfit also partnered with women’s fashion brand Chromat—a cool kid in the fashion industry—for a high fashion accessory line, positioning itself for use over its uglier wearable counterparts. Kalmar, who helped bring these to life, is working to make wearables blossom into the popular devices they were meant to be. Full story on Fast Company